In a joint venture with the Belgian Plopsa Group, a subsidiary of Studio100, the Polish theme park market has been conquered with flagship park Majaland Kownaty. This park is strategically located between Berlin and Poznan on the highway to Warsaw. This is the first theme park in Poland. Majaland Kownaty focuses on parents with children, and is themed after TV characters of Studio 100 such as Maya de Bij, Wickie de Viking and Super Wings.
The further expansion of the successful Plopsa formula started on December 9, 2020 with the construction of a second park in the Polish capital Warsaw. Majaland Warsaw is scheduled to open in January 2022. This will be followed by parks in Gdansk (opening 2023) and Katowice (opening 2024). In parallel, new attractions are being built in the flagship park.
Leisure & Holiday Parks Coöperatief has a ground position of 195 hectares around the flagship park, which will be developed in the near future, including hotels, restaurants and shopping facilities. This development creates the possibility for multi-day visits to Majaland. There are also plans for expansion in numerous other Eastern and Central European countries.